Johnny Souza BJJ Club

Johnny Souza is a global reference in Jiu-Jitsu, known for his discipline, technique and transformational approach.

The mission was clear: create an identity that reflects his story, his seriousness, and the vision behind his BJJ Club.

A brand with soul, purpose and strength — just like the master himself.

The project is grounded in strong, sharp-edged typography with real character.

The color palette — black, white and red — expresses energy, confidence and professionalism.

The logo is modular and bold, working across surfaces, uniforms and social content.

Every detail honors what matters: humanity, discipline, technique and inspiration.