Di Matteo Gelato

Sector

Food

Role

Design Direction

Verbal & Visual Identity

Branding

Platform

Packaging

POS

Social Media

Here, flavor comes with a story. And so does the design.

Di Matteo isn’t just about gelato — it’s about memory, moments and shared joy.

The brand needed an identity that went beyond the gourmet clichés or childish visuals.

We built a universe that blends elegance and simplicity, accessibility and delight.

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Now, Di Matteo looks as good as it tastes.

The new identity captures what the brand truly delivers: a sensory, heartfelt experience.

From packaging to point of sale to social media — Di Matteo finally looks like the brand people already love.

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(c.) 2021—2022

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