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2023
2

Dr. Maurício Rios

Sector
Dentistry
Role
Rebranding
User experience
Visual Identity
Platform
Logo
Social Media
Clinical Environments
Trust doesn’t come from aesthetics. It comes from truth.

With over two decades of experience, Dr. Maurício Rios had built a reputation — but not a brand that reflected it.

We created a visual identity that speaks clearly, reflects precision, and most of all, radiates humanity.

Because no one delivers a safe smile without becoming a reference for it.

Between scalpel and strategy, we chose balance.

We crafted a visual system that projects authority without coldness, and lightness without fragility.

The blue palette — clean, clinical, deliberate. The typography — sharp, elegant.

The symbol? A visual signature for someone who treats with discipline — and care.

It’s the aesthetics of someone who knows a smile isn’t just seen — it’s felt.

(c.) 2021—2022
More work